Developing an online sales channel for Vic Reeves art

CLIENT: Vic Reeves

Bryter Digital developed and manage a WordPress site with integrated WooCommerce that has seen online sales increase by 500%

The Project

Jim Moir (aka Vic Reeves) has been making paintings, drawings and prints since the early 1980’s. This practice has continued alongside the acting and comedy for which he is better known; although to him they are all forms of artistic expression. His approach is refreshingly impulsive and his work often incorporates elements that are unsettling or bizarre. The source might be from his imagination or an experience from life.

Bryter Digital has a long-standing relationship with Jim and has been working with him since we built his first website and shop in 2014.

The original site, designed to complement the artist’s gallery exhibitions and act as a news outlet, became very successful, with the shop soon becoming the principle outlet for Jim’s artwork. However, the site had been built quickly, there were features that had become redundant and crucially, the shop was not flexible enough to cope with Jim’s prolific output. Additionally, many of the product images were low quality, coming from various inconsistent sources.

The solution

The Vic Reeves Art rebuild included an entirely new home page, updated product pages and a new e-commerce implementation. Interface design was inspired by iconic typefaces that referenced his TV career. Features, including in-page animation, news updates and embedded social feeds provide a hint of his comedic personality. Behind the scenes, we have optimised the back-end to deliver a faster site with full resilience and capability to handle a large influx of users.

Content workflow has been streamlined between the artist, Bryter Digital and the fulfiment house. All artwork is photographed in our in-house professional studio and stored in our hi-res image library. From this we can create images for the website, or as recently demonstrated with the publication of Jim’s book, supply hi-res print ready versions.

Bryter Digital developed an Instagram campaign (currently with 35+k followers), that promotes new products, special offers and launch events, and has a visible effect on sales. A small commission on all sales covers our development costs, management and ongoing maintenance which, for the client and us, is a great business model.

Contact us if you’d like to know more or you can check out the website for yourself here.

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